Simonelli

Mob: +971507084213

Email: federico.ortile@simonelligroup.com

ACTIVITY

Simonelli Group, founded in 1936, is a leading company in the coffee sector that produces professional and home espresso coffee machines and coffee grinders through two brand names: Nuova Simonelli and Victoria Arduino.

Simonelli Group is an SME with about 160 employees and a turnover of over 100M euros. It is one of the five main producers of coffee machines.

The company, based in Italy, operates a global business comprising partnerships with the most important chains and roasters in the world. Over 95% of the entire production is exported abroad to more than 110 countries thanks to a dense sales and technical network coordinated by the Italian head office and by branch offices in Australia, China, France, Germany, Singapore, United Arab Emirates, United Kingdom and the United States and by the Experience Labs in Chicago, Barcelona, London, Jakarta, Melbourne and Shanghai.

Outside Europe, the Simonelli Group sales network is active throughout the world, particularly in Asia and in America. Its principal customers are coffee equipment distributors, roasters, restaurant chains, coffee shop chains, baristas and independent shops. The market is segmented into Mainstream players (chains, roasters, bars and restaurants) and Specialty players (microroasters, coffee shops and baristas) to whom Simonelli Group offers a variety of solutions through the brand names Nuova Simonelli and Victoria Arduino. Nuova Simonelli coffee machines and grinders are characterised by easy-to-use technology, ergonomics and efficiency. Since 1905 Victoria Arduino has been the preferred brand of those who want to offer an in-the-cup experience using coffee machines and grinders that have a unique design and are able to guarantee high-performance and top-quality extraction.

Simonelli Group’s vocation for innovation is expressed in projects regarding research, coffee knowledge, design and digitalization.

As the owner of 33 international patents, Simonelli Group created the Research and Innovation Coffee Hub, a separate research centre where six PhD researchers work who collaborate with several universities. The objective is to consider a range of very broad themes and to study solutions that reduce the energy consumption of the machines.

The company has created a new digital ecosystem consisting of products, artificial intelligence and knowledge. The aim is to link markets and customers through two areas of service: a technical area and the other dedicated to coffee culture. The technical area contains DOS (Digital Online Services) and TECX (Telemetry Coffee Experience) platforms that are capable, with the use of artificial intelligence, to offer assistance and to read and interpret data.

The Coffee Knowledge Hub platform is focused on coffee culture: Simonelli Group selects and welcomes the best coffee trainers with online and in-person courses, in the Experience Labs around the world, that address the theory and practice of the art of preparing coffee and the use of Nuova Simonelli and Victoria Arduino coffee machines.

Simonelli Group believes that in order to create value and reinforce its competitiveness on the market it is no longer enough to base itself exclusively on internal ideas and resources; it is now necessary to turn to tools and skills that come from a variety of synergic outside sources. Simonelli Group Campus is a systemic response to the competitive nature of the company, able to face up to the themes of innovation, taking account of social and environmental impact and exploiting the knowledge and values of the surrounding community. Campus is a multidisciplinary space that is dedicated to research, training, open innovation and business culture having the objective of offering itself as a stimulus for the growth of the local area and its people. A physical place with a strong social and ethical vocation.