MLA

Australia has a long and celebrated history promoting red meat products around the globe. Brands like ‘Aussie Beef’ in Japan, ‘Hoju Chungjung Woo’ in Korea and ‘Halal Australian meat’ in the Middle East have been telling our story since the 1980's.

While many of these brands had built a solid reputation, our story was being spread across a range of brands with different identities. As Australia’s customers became more global in their outlook, the Australian red meat industry identified an opportunity to align under a single brand across all export markets. And so, the Aussie Beef & Lamb brand was developed and launched in 2014.

The brand is built on three core pillars: the ideal home, peace of mind, and pure enjoyment. 

Website: https://www.aussiebeefandlamb.com.au/